Dads Clean, Too – #SwifferEffect

As a guy who celebrates modern fatherhood, I think it’s important to celebrate all aspects of it – including how we keep our homes clean. Sure, it’s pretty difficult to keep my condo tidy with two toddler tornadoes running roughshod through it, but that doesn’t mean that I don’t try to keep things as neat as humanly possible.

I’m partnering with the good folks at Swiffer to show that I’m one of the millions of dads across America who gets his hands dirty to ensure his house stays clean. And when I say “millions,” I mean it. The 2014 #SwifferEffect survey* indicates that modern dads are extremely engaged when it comes to house cleaning.

  • Growing up, today’s parents believe their dads did 17% of the household chores, compared to 31% today. That’s nearly twice as much.
  • Almost half (47%) of dads believe they do most of the cleaning in their homes. 73% of moms say they do.
  • 98% of dads feel having a clean house makes them happy. They’re equal with moms on this one, with 98% of moms feeling the same way about a clean house.

The bottom line here is that we (modern dads) aren’t slobs who expect our wives to clean up after us as if we’re infants. We not only value a clean home, but we do our part to ensure it stays as clean as possible.

I use Swiffer products because they work. Long before I had kids, I used their products – but now that I have kids, the value is through the roof for me. Since I have hardwood floors, I use the Swiffer WetJet to clean up all of the nasty spills that cover them on a daily basis. I mean seriously, who uses a mop anymore? Anyone? If you want to get the job done quick and right on the first try, then get on the Swiffer bandwagon. If you’re serious about cleaning, then chances are that you’re already on the bandwagon.

Now without further ado, check out this quick spot I took part in that celebrates the #SwifferEffect with other #SwifferDads. Oh, and you’ll also see Anthony Anderson, too. You guessed it – he’s a #SwifferDad as well. Enjoy!

#SwifferDad video


Anthony Anderson #SwifferDad video


*The #SwifferEffect Survey was conducted by Wakefield Research ( among 1,000 nationally representativeU.S. adults ages 18+, between June 12th and June 20th, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of U.S. adults ages 18+.



Disclaimer: I was compensated for my time and travel for the video and all opinions are my own.

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  1. says

    You set a really good example. Running a household and taking care of the children definitely shouldn’t be relegated to the just the women or to just one person in the family. Hands down the family should be working together to keep a clean and organized house. I’m also in favor of sharing in the cooking throughout the week. By the way, love the Swiffer for cleaning my kitchen floors. Love the fresh and clean scents…

  2. says

    I’m glad that modern couples split the house chores and the care for the children. In my family is the same. We both work and are busy with different projects and I think it is perfectly normal to help each-other with taking care of the house and the family! I’m incredibly proud to say that my husband cleans the house as often as I do! Thanks for sharing! You have a lovely blog!

  3. says

    My husband do the cleaning too but both of us have decided to hire a professional cleaners since both of us are busy everyday.

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